Importance of SEO
Search Engine Optimization
Internet Marketing and Search Engine Optimization are important to the livelyhood of your website. The most common misconception about opening up a store online is getting business right away. Wrong! It could takes weeks or months before the website is ranked anywhere on a search engine. If you do nothing to get business at your website, you will get nothing in return.This is why advertizing online is so important.
There are some great strategies free and costly which can help promote your business online! Business cards, brochures, and magnets with your website address on them are great tools to get your business out there. You could also open up a Facebook Fan Page or a Twitter account and find people to 'follow you'. It's important to market your site, or else you will get nothing in return. Sometimes even the free and easy ways of advertizing is not enough.
Google works like a popularity contest; the more times your keywords are searched and click, the higher it will be on the search engines. Placing META tags within your pages is a great way to get your site recognized. For instance, if you have a magazine site make sure that you put as many keywords as possible in your META tag so when people search for specific things, your site will show up automatically.
Facebook: With millions of viewers, and thousands signing up daily facebook has created a revolution in social networking. it's easy to create a fanpage! You can than connect others to your fanpage, and they in turn can invite others to become a "fan". Facebook engineers have put together applications you can use to create a fantastic fan page! If you sell items online, you can put up a mini store with the new "store application". A great way to let people know you have facebook is adding a link directly on your site. The plus with facebook is, you do not need to create a special account, you can create a fan page off your own personal account.
Facebook also connects to other great social networks! You can connect directly to twitter, and everything you post on your fan page is visable through there. Facebook is also connected to great sits like Wedding Wire and Blog Talk Radio.
Myspace: In order to network you need to create your own personal account, and page. You can put videos, music, pictures, links, and words all up on your page. There are also programs you can get into where all you do is click a button, and it sends it out to hundreds of people to invite to your page.
Twitter: everyone is tweeting these days! You can post short entries up. You can post them from a computer and even a wireless device cellphone if you have an application for it.
Web Crawlers / Robots
Every month I submit your site along with the others I work with to search engines submission tools. This way, search engines will come, record the site in their tools; making it easier for the sites to be searched. (http://www.submitexpress.com/ and http://www.addme.com/submission/free-submission-start.php). Its not good to do this often, because sometimes resubmitting sites over and over will kick it out of the search engine completely. Each major search engine site has their own set up of record your site, so it is important to maintain a good working search engine configuration with all the major search engines. This helps with rankings.
Taking directly from websitegrader.com : "Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately."
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